What is CallRail?

CallRail is a service that tracks and manages your phone leads, helping businesses to determine which marketing campaigns are driving quality leads

How do you link CallRail accounts on ReportGarden?

In order to link your CallRail accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on CallRail

You will be asked to enter the Call Rail token. Please make sure that you enter the v3 token, the details of how to get are available below

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

How to get CallRail V3 token

CallRail has two versions of their API: the older v1 API and the newer v2 API. We're using the newer version, so that you'll be able to take advantage of the latest and greatest features offered by CallRail.

If you haven't generated an API key in your CallRail account yet, it's a simple process:

  • Log into your CallRail account.

  • Click your username in the top-right corner and choose View Profile.

  • Click the API Keys link on the left, under Security.

  • Click the Create New API V3 Key button.

CallRail Metrics and Dimensions

CallRail orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for CallRail

Dimension

Definition

Time

Date - group by daily, weekly, monthly and yearly

Sources (Aggregate)

The marketing source that led to the phone call - aggregated by source

Caller Number (Aggregate)

The phone number from which the call has been received - aggregated by number

Sources (Non-aggregate)

The marketing source that led to the phone call displayed one row for each call

Caller Number (Non-aggregate)

The phone number from which the call has been received displayed one row for each call

Attribution Sources (Non-aggregate)

The marketing source that the call is attributed to displayed one row for each call

Attribution Sources

The marketing source that the call is attributed to - aggregated by attribution source

Tracking Numbers

The business’ tracking phone number for this call

Destination Numbers

The destination phone number that rings when calls are placed to a tracker.

Tags

The tags that are associated with each phone call

Device Type

The kind of device from which the call has been made

Caller Name

Name of the caller as recorded in the system

Caller City

City from which the call has been made

Caller State

State from which the call has been made

Caller Country

Country from which the call has been made

Keywords

The keywords the visitor searched for, if available for calls placed to Website (Session) trackers. Keywords only provided from paid ad sources

Landing Page URL

The URL the caller first landed on, available for calls placed to Website (Session) trackers.

Referring Page URL

The URL that referred the caller to your website, available for calls placed to Website (Session) trackers

Referrer Domain

The domain that referred the caller to your website, available for calls placed to Website (Session) trackers.

Direction

Whether the call was inbound (from a customer to you) or outbound (from you to a customer).

Medium

PPC” or “Organic”, available for calls placed to Website (Session) trackers.

Lead Status

UTM Source

utm_source as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers

UTM Medium

utm_medium as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers.

UTM Term

utm_term as captured from the landing page parameter, available for calls placed to Website (Session) trackers.

UTM Content

utm_content as captured from the landing page parameter, available for calls placed to Website (Session) trackers

UTM Campaign

utm_campaign as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers.

UTMa

Google Analytics _utma value, available for calls placed to Website (Session) trackers.

UTMb

Google Analytics _utmb value, available for calls placed to Website (Session) trackers.

UTMc

Google Analytics _utmc value, available for calls placed to Website (Session) trackers.

UTMv

Google Analytics _utmv value, available for calls placed to Website (Session) trackers.

UTMz

Google Analytics _utmz value, available for calls placed to Website (Session) trackers.

Google Analytics - GA

Google Universal Analytics _ga value, available for calls placed to Website (Session) trackers.

Gclid

gclid as captured from the landing page parameter, available for calls placed to Website (Session) trackers.

Measures

The following measures are available for CallRail

Measure

Definition

Calls

No of calls that have been made in the given duration

Avg Duration

Average duration per call

Total Duration

Total duration of all the calls

Answered Calls

No of calls that have been answered

Unanswered Calls

No of calls that have not been answered

First Time Calls

Calls that have been made for the very first time by the caller

Unique Callers

Unique no of callers that have called the destination numbers

Total Form Submissions

Total form submissions made on the website

Repeat Calls

No of calls being made for the 2nd time or more

Outbound Calls

No of calls being made by you to the customer

Inbound Calls

No of calls being made by the customers to you

Total Value

Total of the number representing the value of all calls.

Avg Value

Average of the number representing the value of all calls.

Good Leads

No of leads marked as "Good"

Not a Lead

No of leads marked as "Not a lead"

Recording URL

The url where the call can be listened to

Recording Player URL

html media element where the call can be listened to

Is First Time Call

Whether the call is the first call made by the customer or not

Is Answered

Whether a given call is answered or not

Is Voicemail

Whether a given call is to voicemail or not

Start Time

The time at which the call has been started

Data Freshness and reporting durations

  • CallRail is a live connector

FAQ

Q: Can I track form submissions with CallRail information in ReportGarden?

A: Yes. You can show the total number of form submissions in overview widget in ReportGarden

Q: Can I track both inbound and outbound calls with CallRail in ReportGarden? How can i segregate them?

A: Yes. You can differentiate between inbound and outbound calls through the filter Direction = inbound/outbound

Q: Can I track form submissions with CallRail information in ReportGarden?

A: Yes. You can show the total number of form submissions in overview widget in ReportGarden

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