What is Choozle?

Choozle provides is a digital advertising software platform that leverages detailed consumer data to powerful programmatic advertising campaigns across display, video, mobile and other mediums.

How do you link Choozle accounts on ReportGarden?

In order to link your Choozle accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Choozle

Enter your email and access key. In order to get the access key, please reach out to your dedicated account manager at Choozle.

Choozle Metrics and Dimensions

Choozle orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Choozle

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaign Name

Name of your ad campaign.

Adgroup

Name of the adgroup

Measures

The following measures are available for Choozle

Measure

Description

Impressions Won

Total no of impressions that were won/purchased

Impressions Bid On

Total no of impressions that were bid on, but not necessary won/purchased

CTR

The amount spent to get an advertisement clicked

CPA

The target you wish ti pay in order to attain a conversion

Conversions

No of times a call to action performs a desired action

Advertiser Cost

Spend for the given campaign/adgroup. It is media spend + data cost

CPC

Cost per click on ad

CPM

Cost per 1000 impressions. Under this pricing model, the publisher is paid every time a website visitor sees an ad. Example: a website that charges a CPM of $5 will earn $5 for every 1,000 ads that its visitors see.

Clicks

No of clicks

Data Freshness and reporting durations

  • Choozle is a live data connector

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