What is Snapchat Ads?

Snapchat is a multimedia instant messaging app and service. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients

Snap Ads are full-screen vertical video ads that can be up to 10 seconds long. ... Snap Ads appear in between friends' stories and Snapchat curated content such as Snapchat's stories or publishers' stories. Snapchat also offers two other types of advertising: Snapchat Geofilters and Lenses.

How do you link Snapchat Ads accounts on ReportGarden?

In order to link your Snapchat Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Snapchat Ads

You will be redirected to Snapchat Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Attribution Windows

Snapchat Ads provides two attribution windows

  • Swipe up attribution window - Attribution window for swipe ups. 1_DAY, 7_DAY, 28_DAY

  • View attribution window - Attribution window for views - 1_HOUR, 3_HOUR, 6_HOUR, 1_DAY, 7_DAY, 28_DAY

Both of them are available in the Advanced tab in the report widget

Snapchat Ads Metrics and Dimensions

Snapchat Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Snapchat Ads

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaigns

The ad campaigns setup in Snapchat

Adsquads

The adsquad setup in Snapchat

Ads

The ad setup in Snapchat

Metrics

The following metrics are available for Pinterest Ads

Measures

Description

Impressions

The total number of times your ad was served.

Video Views(25%)

The number of Snaps watched to 25% of duration of a video.

Video Views(50%)

The number of Snaps watched to 50% of duration of a video.

Video Views(75%)

The number of Snaps watched to 75% of duration of a video.

Video Views(100%)

The number of Snaps watched to 100% of duration of a video.

Screen Time (Milli sec)

The total number of seconds spent watching your ad across all impressions.

Spend

The total amount spent on your ad campaign to date.

Swipes

The total number of times Snapchatters swiped up to view your attachment.

Swipe up percent

Percentage of times Snapchatters swiped up to view your attachment

Video Views Count(Milli sec)

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap.

Android Installs

The average number of times your app was installed in devices with Android operating system.The number of times your ad was shown on screen

Attachment Average View Time(Milli sec)

The average number of seconds spent watching your attachment across all swipe ups.

Attachment Quartile 1

The number of swipe ups watched to 25% of attachment duration.

Attachment Quartile 2

The number of swipe ups watched to 50% of attachment duration.

Attachment Quartile 3

The number of swipe ups watched to 75% of attachment duration.

Attachment Total View Time(Milli sec)

The total number of seconds spent watching your attachment across all swipe ups.

Attachment Frequency

The average number of times your attachment is displayed to a unique user

Attachment Uniques

The unique users to whom the attachment is displayed

ROAS

Return on ad spend (ROAS) is the amount of revenue earned for every dollar spent on advertising. It is calculated as Conversion Purchase Value divided by Spend

Attachment View Completion

The number of swipe ups watched to 97% of attachment duration

Average Screen Time(Milli sec)

The average number of seconds spent watching your ad across all impressions.

Conversion Add Billing

The total number of times a user added their billing info in your App or website.

Conversion Add Cart

The total number of times a user added an item to their cart in your App or website in your App or website.

Conversion App Opens

The total number of times a user has opened your App.

Conversion Level Completes

The total number of times a user has completed a level.

Conversion Page Views

The total number of times a user viewed your page in your App or website.

Conversion Purchases

The total number of purchases made in your App or website.

Conversion Purchases Value

The total value of purchases made in your App or Website.

Conversion Save

The total number of saves made in your App or website.

Conversion Searches

The total number of times a user completed a search in your App or website.

Conversion Signups

The total number of times a user signed up in your App or website.

Conversion Start Checkout

The total number of times a user started a checkout in your App or website.

Conversion View Content

The total number of times a user viewed content in your App or website.

IOS Installs

The average number of times your app was installed in devices with iphone operating system.

Total Installs

The number of times your app was installed.

Frequency

The average number of times your ad is displayed to a unique user

Story Completes

Number of times users viewed through to the last Snap of your Story Ad

Story Opens

Number of times users tapped on the ad tile in the feed to view the Story Ad

Native Leads

Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted

Data Freshness and reporting durations

  • Snapchat Ads is a live data connector

FAQ

Q: The data that I see in Snapchat Ads dashboard is not matching with what I see in ReportGarden

A: Follow the steps below to ensure that the right settings are selected

  • Ensure that the right date range is selected

  • Ensure that the right metrics are selected

  • Check for any filters

  • Check for the right values of

    • Click window days

    • View window days

Q: Can I display the ad preview in Snapchat?

A: Yes. Choose the dimension as ad, go to advanced tab and select "Show Ad Image" to see the snapchat ad preview

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