What is Pinterest?

Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.

How do you link Pinterest Ads accounts on ReportGarden?

In order to link your Pinterest Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Pinterest Ads

You will be redirected to Pinterest Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Attribution windows an ad actions

  • All attribution windows are supported through ReportGarden. You can see them on the basic tab as follows

These metrics are mapped to the conversion window and date as follows

Click window days - Sets the number of days to use as the conversion attribution window for a pin click action -- that is, the number of days during which a conversion can be attributed to a pin click. The default value is 30 days; available values are 1, 7, 30, and 60 days.

View window days - Number of days to use as the conversion attribution window for a view action -- that is, the number of days during which a conversion can be attributed to a view. The default value is 1 day; available values are 1, 7, 30, and 60 days.

Engagement window days - Number of days to use as the conversion attribution window for an engagement action -- that is, the number of days during which a conversion can be attributed to an engagement (saves, closeups, link clicks, and carousel card swipes). The default value is 30 days; available values are 1, 7, 30, and 60 days.

Conversion report time - Conversion metrics can be reported either by the date the user interacted with the ad (time of ad action), or by the date the user completed a conversion event (time of conversion).

For instance, if a user clicks on an ad on, say, Friday of week 1, but converts on the site on Monday of week 2, the conversion will be reported differently depending on the selection made:

If time of ad action is selected, the conversion will be reported for week 1 (when the ad was clicked).

If time of conversion is selected, the conversion will be reported for week 2 (when the conversion took place).

Pinterest Ads Metrics and Dimensions

Pinterest Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Pinterest Ads

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaign

The ad campaigns setup in Pinterest

Adgroup

The adgroups setup in Pinterest

Ad

The ad (promoted pin) setup in Pinterest

Campaign Status

The status of the campaign. Can be one of ACTIVE, PAUSED or ARCHIVED

Campaign Objective Type

The objective of the campaign. Can be one of CONSIDERATION (formerly traffic), CONVERSIONS, VIDEO VIEWS

Adgroup Status

The status of given ad group. Can be one of RUNNING, PAUSED, NOT STARTED, COMPLETED, ADVERTISER DISABLED, or ARCHIVED

Adgroup Placement Group

The placement type of the Adgroup

Adgroup Pacing Delivery Type

The pacing delivery type of the Adgroup

Adgroup Conversion Learning Mode Type

The conversion learning mode type of the Adgroup

Adgroup Summary

The summary of the Adgroup

Adgroup Billable Event

The billable event of the Adgroup

Ad Creative Type

The creative type of the ad

Ad Name

The name of the ad

Ad Status

The status of the ad.

Ad Review Status

The review status of the ad

Ad Summary Status

The summary status of the ad

Metrics

The following metrics are available for Pinterest Ads

Measures

Description

Total Saves

Total number of times your ad was saved (paid and earned)

Earned Saves

Total number of times your ad was saved from another person's board

Paid Saves

Total number of times your ad was saved

Spend

Total amount you have spent during the reporting time period

Pin Clicks

Number of pin clicks on your ad (paid and earned)

Earned Pin Clicks

Total number of Pin clicks from ads saved to another person's board

Paid Pin Clicks

Total number of Pin clicks from your ads

Impressions

Number of times your ad was on screen (paid and earned)

Gross Impressions

Unfiltered number of times your ad was on screen (paid)

Paid Impressions

The number of times your ad was shown on screen

Earned Impressions

Number of times your ad was on screen after being saved to another person’s board

Paid CTR

Paid Pin clicks divided by paid impressions

Earned CTR

Earned Pin clicks divided by earned impressions

Total CTR

Total Pin clicks divided by total impressions

CPM

Average cost of 1000 paid impressions

Cost per Engagement

Spend divided by total engagements

Paid Engagements

Paid actions taken as a result of your ads

Earned Engagements

Earned actions from ads saved to boards

Total Engagements

The total number of engagements on your ads, including clicks, saves, carousel swipes, collections secondary saves, page forwards and page back

Paid Engagement Rate

Paid engagements divided by paid impressions

Earned Engagement Rate

Earned engagements divided by earned impressions

Total Engagement Rate

Total engagements divided by total impressions

Paid Save Rate

Paid Saves divided by paid impressions

Earned Save Rate

Percentage of times your ad was viewed and saved after being saved to another person's board

Total Save Rate

Total saves divided by total impressions

*Reach

Total number of unique users who saw your ads. This value is an approximation with 2.344% margin of error brought by Theta sketch.

Note: Due to the rate limits imposed by Pinterest Ads, Reach data in will not reflect accurately in your reports as it. is not an aggregated metric.

*Frequency

The average number of times each user saw your ad. Calculated as impressions divided by reach.

Note: Due to the rate limits imposed by Pinterest Ads, Frequency data in will not reflect accurately in your reports as it. is not an aggregated metric.

Paid Outbound Clicks

The total number of clicks to the destination URL associated with your ad

Earned Outbound Clicks

The total number of clicks to the destination URL associated with your ad saved to another person's board

Total Outbound Clicks

The total number of clicks to the destination URL associated with your ad (paid and earned)

Cost per click

Average cost per pin click

Promoted Taps

The number of times

someone taps on a product tagged within an Idea Pin you promoted.

Taps (Other boards)

The number of times

someone taps on a product tagged within an Idea ad saved to another person's board.

Total Engagement Signup

Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.

Total Engagement Checkout

Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.

Total Click Signup

Number of signup events resulting from clicks on your ad.

Total Click Checkout

Total number of checkout events resulting from clicks on your ad

Total View Signup

Number of signup events resulting from views of your ad.

Total View Checkout

Total number of checkout events resulting from views of your ad.

Total Conversions

Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction

Total Engagement Sign up Value

Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.

Total Engagement Checkout Value

Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves.

Total Click Signup Value

Total value of signup events resulting from clicks on your ad.

Total Click Checkout Value

Total value of checkout events resulting from clicks on your ad.

Total View Signup Value

Total value of signup events resulting from views of your ad.

Total View Checkout Value

Total value of checkout events resulting from views of your ad.

Total Page Visits

Total number of page visit events resulting from interactions with your ad.

Total Signups

Total number of signup events resulting from interactions with your ad.

Total Checkouts

Total number of checkout events that resulted from interactions with your ad.

Total Sign up Value

Total value of signup events resulting from interactions with your ad.

Total Checkout Value

Total number of checkout events that resulted from interactions with your ad.

Cost per Page Visit

Average cost per page visit event.

Checkout ROAS

Average return on ad spend for checkout events.

Cost per Web Checkout

Average cost per web checkout

Web Checkout ROAS

Average return on ad spend for web checkout events

Total Web Checkout

Total number of web checkout events resulting from clicks on your ad.

Total Web Checkout Value

Total value of web checkout events resulting from interactions with your ad.

Total Web Click Checkout

Total number of web checkout events resulting from click-throughs on your ad.

Total Web Click Checkout Value

Total value of web checkout events resulting from click-throughs on your ad

Total Web Engagement Checkout

Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe).

Total Web Engagement Checkout Value

Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe).

Total Web View Checkout

Total number of web checkout events resulting from views of your ad.

Total Web View Checkout Value

Total value of web checkout events resulting from views of your ad.

Cost Per Video View

Average cost per video view

Cost per Video View (100%)

Average cost per video view that was played to completion

Cost per Video View (95%)

Average cost per video view that was played to 95% completion

3 sec video views

Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned)

Total views 100% complete

Total number of times your video ad played to 100% of its length, including views that skipped ahead to this point (paid and earned)

Total Video starts

Total number of times your video ad started playing (paid and earned)

Total Videos 25% complete

Total number of times your video ad played to 25% of its length, including views that skipped ahead to this point (paid and earned)

Total Videos 50% complete

Total number of times your video ad played to 50% of its length, including views that skipped ahead to this point (paid and earned)

Total Video 75% complete

Total number of times your video ad played to 75% of its length, including views that skipped ahead to this point (paid and earned)

Total Videos 95% complete

Total number of times your video ad played to 95% of its length, including views that skipped ahead to this point (paid and earned)

Total Video Views

Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned)

Total Average play watch time

Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback.

Paid 3 sec video views

The number of times your video ad played continuously for 3 seconds while 50% in view

Paid views 100% complete

Number of times your video ad reached 100% of its length, including views that skipped ahead to this point

Paid Video Starts

Number of times your video ad started playing

Paid Video 25% complete

Number of times your video ad reached 25% of its length, including views that skipped ahead to this point

Paid Video 50% complete

Number of times your video ad reached 50% of its length, including views that skipped ahead to this point

Paid Video 75% complete

Number of times your video ad reached 75% of its length, including views that skipped ahead to this point

Paid Videos 95% complete

Number of times your video ad reached 95% of its length, including views that skipped ahead to this point

Paid Video Views

The number of times your video ad played continuously for 2 seconds while 50% in view

Earned 3 sec video views

The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board

Earned views 100% complete

Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point

Earned Video Starts

Total number of times your video ad started playing after it was saved to another person's board

Earned Video 25% complete

Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point

Earned Video 50% complete

Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point

Earned Video 75% complete

Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point

Earned Videos 95% complete

Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point

Earned Video Views

The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board

Data Freshness and reporting durations

  • Pinterest Ads is a live data connector

  • Data can only be fetched for the last 6 months. Beyond that, data cannot be retrieved.

  • Data can only be fetched 1 day prior to the current day. Current day's data cannot be fetched as it is being processed. Frequently querying live data for the current date is not possible due to the rate limits imposed by the Pinterest team

Limitations

  • When using the dimension Ads - you can only get the Pinterest pin preview of the ad in question if the account that you have used to connect the Pinterest Ad Account has access to the Pins . If you want to avoid showing invalid ad previews, please use the Ad Name dimension

    • For eg, if you are managing the Pinterest Ad Account of a brand, named ACME Inc, whose pinterest handle is acmeinc you will only be able to see the pin previews if you are able to connect the ad account with the handle acmeinc.

  • Data for Reach and Frequency will not match with what you see in the dashboard for Pinterest Ads. This is because, we treat reach and frequency as an aggregated metric. This will be accommodated in the future releases as and when Pinterest Ads API allows higher rate limits, so that we can fetch the data and treat it as a non aggregated metric.

FAQ

  • The data that I see in Pinterest Ads dashboard is not matching with what I see in ReportGarden

    • Ensure that the right date range is selected

    • Ensure that the right metrics are selected

    • Check for any filters

    • Check for the right values of

      • Click window days

      • Engagement window days

      • View window days

      • Conversion Report Time

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