What is Klaviyo?

Klaviyo is an email marketing automation platform for ecommerce.

How do you link Klaviyo accounts on ReportGarden?

In order to link your Klaviyo account to ReportGarden, you need to generate a private API key.

You can find more on generating a key for Klaviyo here

Once the key is generated,

  • navigate to ReportGarden -> Accounts.

  • Click on Link Account

  • Select Klaviyo

  • Enter the private API key and the name of the account that you want to save it as.

Klaviyo Metrics and Dimensions

Dimensions

The following dimensions are available for Klaviyo

Dimension

Description

Subject

Email Subject

Campaign

Email Campaign

List

Email List

Email Domain

Email domain of the receiving customer

Bounce Type

Bounce type (Soft/Hard) of received emails

OS

Client operating system on which email was opened/clicked by the receiver

Client Type

The type of client on which email was opened/clicked by the receiver

Client OS family

The OS Family of the client on which email was opened/clicked by the receiver

Client OS

The OS of the client on which email was opened/clicked by the receiver

Client Name

The client name on which the email was opened/clicked by the receiver

Referring Site

The site from which the user was redirected when the activity was recorded

Full Landing Site

The landing page on which the user's activity was recorded

Source

The source from which the activity was recorded

City

The city of the receiver where the email activity was captured

Country

The country of the receiver where the email activity was captured

Region

The region of the receiver where the email activity was captured

Measures

The following measures are available for Klaviyo

Measure

Description

Sent Emails

No of emails sent

Opened Emails

No of emails opened

Bounced Emails

No of emails bounced

Clicks

No of email clicks

Drops

No of email drops

Marked as Spam

No of emails marked as spam

Subscribed to Back in Stock

No of Subscribed to Back in Stock events

Subscribed to List

No of Subscribed to List events

Unsubscribes

No of Unsubscribes

Unsubscribes to List

No of Unsubscribes to List events

Update Email Preferences

No of Update Email Preferences events

Email Open Rate

Opened Emails / Sent Emails

Email Click Rate

Clicks / Sent Emails

Email Bounce Rate

Bounced Emails / Sent Emails

Expired Subscriptions

No of Expired Subscriptions events

Cancelled Subscriptions

No of Cancelled Subscriptions events

Start Subscriptions

No of Start Subscriptions events

Cancelled Orders

No of Cancelled Orders events

Fulfilled Orders

No of Fulfilled Orders events

Product Orders

No of Product Orders

Placed Orders

No of Placed Orders

Refunded Orders

No of Refunded Orders

Price

Total Price

Value

Total Order value

Item Count

Total Item Count

Total Discounts

Total Discounts offered

Data Freshness and reporting durations

  • Klaviyo is a storage connector. The data is refreshed every 1 hour.

  • We fetch Klaviyo events for upto 6 months from the day the account is linked. In case you need to fetch data older than 6 months, it might be chargable, based on the number of events recorded in the Klaviyo account. To know more, please contact [email protected]

Limitations

  • Unique opens, unique clicks, open rate and Unique click rate metrics are currently not supported. We will be supporting them in Q1 2022

FAQ

Q: I am unable to see any data in the Klaviyo report. What do I do?

A: Please check if you have added the private key and not the public key. Private keys start with pk_ and are 38 characters long

Q: How long does it take to sync the data into ReportGarden?

A: It takes around 1 hour for the first time to sync the data into ReportGarden. In case you are not able to sync the data, please reach out to [email protected].

Q: How often is klaviyo data synced to ReportGaden?

A: The data is synced to ReportGarden every 1 hour.

Did this answer your question?