What is Klaviyo?
Klaviyo is an email marketing automation platform for ecommerce.
How do you link Klaviyo accounts on ReportGarden?
In order to link your Klaviyo account to ReportGarden, you need to generate a private API key.
You can find more on generating a key for Klaviyo here
Once the key is generated,
navigate to ReportGarden -> Accounts.
Click on Link Account
Select Klaviyo
Enter the private API key and the name of the account that you want to save it as.
Klaviyo Metrics and Dimensions
Dimensions
The following dimensions are available for Klaviyo
Dimension | Description |
Subject | Email Subject |
Campaign | Email Campaign |
List | Email List |
Email Domain | Email domain of the receiving customer |
Bounce Type | Bounce type (Soft/Hard) of received emails |
OS | Client operating system on which email was opened/clicked by the receiver |
Client Type | The type of client on which email was opened/clicked by the receiver |
Client OS family | The OS Family of the client on which email was opened/clicked by the receiver |
Client OS | The OS of the client on which email was opened/clicked by the receiver |
Client Name | The client name on which the email was opened/clicked by the receiver |
Referring Site | The site from which the user was redirected when the activity was recorded |
Full Landing Site | The landing page on which the user's activity was recorded |
Source | The source from which the activity was recorded |
City | The city of the receiver where the email activity was captured |
Country | The country of the receiver where the email activity was captured |
Region | The region of the receiver where the email activity was captured |
Measures
The following measures are available for Klaviyo
Measure | Description |
Sent Emails | No of emails sent |
Opened Emails | No of emails opened |
Bounced Emails | No of emails bounced |
Clicks | No of email clicks |
Drops | No of email drops |
Marked as Spam | No of emails marked as spam |
Subscribed to Back in Stock | No of Subscribed to Back in Stock events |
Subscribed to List | No of Subscribed to List events |
Unsubscribes | No of Unsubscribes |
Unsubscribes to List | No of Unsubscribes to List events |
Update Email Preferences | No of Update Email Preferences events |
Email Open Rate | Opened Emails / Sent Emails |
Email Click Rate | Clicks / Sent Emails |
Email Bounce Rate | Bounced Emails / Sent Emails |
Expired Subscriptions | No of Expired Subscriptions events |
Cancelled Subscriptions | No of Cancelled Subscriptions events |
Start Subscriptions | No of Start Subscriptions events |
Cancelled Orders | No of Cancelled Orders events |
Fulfilled Orders | No of Fulfilled Orders events |
Product Orders | No of Product Orders |
Placed Orders | No of Placed Orders |
Refunded Orders | No of Refunded Orders |
Price | Total Price |
Value | Total Order value |
Item Count | Total Item Count |
Total Discounts | Total Discounts offered |
Data Freshness and reporting durations
Klaviyo is a storage connector. The data is refreshed every 1 hour.
We fetch Klaviyo events for upto 6 months from the day the account is linked. In case you need to fetch data older than 6 months, it might be chargable, based on the number of events recorded in the Klaviyo account. To know more, please contact [email protected]
Limitations
Unique opens, unique clicks, open rate and Unique click rate metrics are currently not supported. We will be supporting them in Q1 2022
FAQ
Q: I am unable to see any data in the Klaviyo report. What do I do?
A: Please check if you have added the private key and not the public key. Private keys start with pk_ and are 38 characters long
Q: How long does it take to sync the data into ReportGarden?
A: It takes around 1 hour for the first time to sync the data into ReportGarden. In case you are not able to sync the data, please reach out to [email protected].
Q: How often is klaviyo data synced to ReportGaden?
A: The data is synced to ReportGarden every 1 hour.