What is Youtube?
YouTube is a free video sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others.
How do you link your YouTube account?
Navigate to the Accounts section. Click on Link Accounts to complete the authentication and grant permissions to ReportGarden.
Once you visit the OAuth screen, accept the service agreement and click on Confirm.
The account would be synced to ReportGarden. Refer to this on how to create a report.
Metrics and Dimensions
Following is the list of metrics that are supported for YouTube Analytics reporting.
The number of times individual ads were viewed on your videos.
Annotation Clickable Impressions
The number of annotations that appeared and could be clicked
The number of clicked annotations
Annotation Click Through Rate
The ratio of annotations that viewers clicked to the total number of clickable annotation impressions
Annotation Closable Impressions
The number of annotations that appeared and could be closed
Annotation Close Rate
The ratio of annotations that viewers closed to the total number of annotation impressions.
The number of closed annotations.
The total number of annotation impressions
Average Time In Playlist
The average length, in seconds, of video playbacks
Average View Duration
Estimated average minutes watched per view for the selected video and date range.
Average View Percentage
The average percentage of a video watched during a video playback
Card Click Rate
The click-through rate for cards, which is calculated as the ratio of card clicks to card impressions.
The number of times that cards were clicked
The number of times cards were displayed
Card Teaser Click Rate
The click-through rate for card teasers. It is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.
Card Teaser Clicks
The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.
Card Teaser Impressions
The number of times that card teasers were displayed. A video view can generate multiple teaser impressions
The number of times that users commented on a video
The cost an advertiser pays for 1,000 ad impressions
The number of times that users indicated that they disliked a video by giving it a negative rating
Estimated Ad Revenue
Revenue just from ads on your videos
Estimated Minutes Watched
The number of minutes that users watched videos for the specified channel, content owner, video, or playlist.
Estimated YouTube Premium Minutes Watched
The number of minutes that YouTube Red members watched a video
Estimated Red Partner Revenue
The total estimated revenue earned from YouTube Red subscriptions
Revenue from all revenue types including channel memberships, YouTube Premium revenue, and Super Chat
The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising
The number of times that users indicated that they liked a video by giving it a positive rating
The number of times your video was watched with ads.
Playback Based CPM
The cost an advertiser pays for 1,000 video playbacks where an ad is displayed.
The number of times that viewers initiated playback of a playlist
YouTube Premium views
The number of times that a video was viewed by YouTube Red members
Relative Retention Performance
A measurement that shows how well a video retains viewers during playbacks in comparison to all YouTube videos of similar length
The number of times that users shared a video through the Share button
The number of times that users subscribed to a channel
The number of times that users unsubscribed from a channel
Videos Added To Playlists
The number of times that videos were added to any YouTube playlists
Videos Removed From Playlists
The number of times that videos were removed from any YouTube playlists
Views Per Playlist Start
The average number of video views that occurred each time a playlist was initiated
Audience Watch Ratio
The absolute ratio of viewers watching the video at the given point in the video
The percentage of viewers who were logged in when watching the video or playlist
The number of times your video was watched
Didn't find the metric you need? No worries. Write to [email protected] along with the snapshot of the requirement.
Data Freshness and reporting durations
Youtube Analytics is a live data connector
I am not the administrator of the youtube account. Can I still link it to ReportGarden?
No, unfortunately this is a limitation from the youtube API. You can only connect your account and pull in the data if you own the Youtube account