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Google Ads - Different types of Ads explained
Google Ads - Different types of Ads explained
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over a week ago

Google ads typically appear on the following networks:

  • The Search network, which includes Google search result pages, other Google sites like Maps and Shopping, and partnering search sites.

  • The Display network, which includes Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the internet.

Choosing to use different Google Ads campaign types is a decision that should be guided by each individual business’s goals, budget, available assets.

Here are the various types of ads that are currently supported in ReportGarden.

  1. Text ads - These appear at the top of a Google search results page. These are a part of Google Search Campaigns.

  2. Display/template ads - ads that are shown on the articles, videos, or websites that consumers browse

  3. Image Ads - an image that you provide featuring information about your business, services, or products. When people click anywhere on your ad, they'll be taken to your website.

  4. Responsive Display Ads - ads automatically created by Google using assets that you provide. Google automatically adjusts the size, appearance, and format of your assets to fit available ad spaces on the Google Display Network

  5. Responsive Search Ads - ads that adapt to show more text—and more relevant messages—to your customers. Multiple headlines and descriptions are given during the creation and over time, Google Ads will automatically test different combinations and learn which combinations perform best.

  6. Video Ads - ads in the form of videos on YouTube and on websites and apps running on Google video partners.

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