Here are all the metrics that ReportGarden support for Google Analytics 4.
1-day active users
The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.
28-day active users
The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.
7-day active users
The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.
The number of distinct users who visited your site or app.
Average purchase revenue
The average purchase revenue in the transaction group of events.
Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.
Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU includes AdMob estimated earnings.
The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.
The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.
The percentage of engaged sessions (Engaged sessions divided by Sessions).
The count of events.
Event count per user
The average number of events per user (Event count divided by Active users).
The sum of Purchase Revenue and virtual currency events.
The sum of the event parameter named 'value'.
Events per session
The average number of events per session (Event count divided by Sessions).
The number of users who interacted with your site or launched your app for the first time (event-triggered: first_open or first_visit).
The sum of revenue from purchases made in your app or site (events triggered: in_app_purchase, ecommerce_purchase and purchase).
The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).
The number of sessions that began on your site or app (event triggered: session_start).
Sessions per user
The average number of sessions per user (Sessions divided by Active Users).
Total ad revenue
The total advertising revenue from both Admob and third-party sources.
The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).
The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.
The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.
The total amount of time (in seconds) your website or app was in the foreground of users' devices.
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