What is Google Analytics 4?

Google Analytics 4 (formerly known as “App + Web) is a new kind of property, with different reports than what you're used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Universal Analytics properties only support websites

How to connect your GA 4 accounts with ReportGarden?

GA4 accounts are treated as a new data source in ReportGarden. This is primarily due to the fact that

1) GA 4 property has a completely new schema, and the metrics that can be used to report data is different from that of Universal Analytics

2) GA 4 API is still in beta, and we see that there is a long way to go in terms of the reporting capabilities that will be exposed to us by Google. We want to make sure that while dealing with breaking changes, your old Google Analytics accounts should not be impacted

Step 1 : Link your accounts

Navigate to Accounts section on the left side navigation bar. Click on the Link Accounts button. You will see a new type of data source called Analytics 4

Log in to the right google account and give permissions for ReportGarden to read data from your Google Analytics

You'll see that the new accounts are now available and ready for reporting

Step 2: Create a new report

Navigate to Reports section on the left side of the navigation bar and click on New Report

Select Google Analytics 4 Performance Report and choose the GA 4 account that you want to report on

What metrics are available for GA 4 reporting?

You can find a comprehensive list of dimensions and metrics supported in GA4 reporting in the link provided by google below

Dimensions

Audience name

The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.

Interests

Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'.

Browser

The browsers used to view your website.

City

The city from which the user activity originated.

Content group

A category that applies to items of published content.

Content type

The category of the selected content.

Country

The country from which the user activity originated.

Device category

The type of device: Desktop, Tablet, or Mobile.

Device model

The mobile device model (example: iPhone 10,6).

Event name

The name of the event.

Hostname

Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.

Language

The language setting of the user's browser or device. e.g. English

Device brand

Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).

Device

The branded device name (examples: Galaxy S10 or P30 Pro).

Mobile model

The mobile device model name (examples: iPhone X or SM-G950F).

Operating system

The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.

OS version

The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.

Operating system with version

The operating system and version. For example, Android 10 or Windows 7.

Page path

The web pages visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of www.example.com/contact.html is /contact.html.

Page title

The web page titles used on your site.

Platform

The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.

Region

The geographic region from which the user activity originated, derived from their IP address.

Screen resolution

The screen resolution of the user's monitor. For example, 1920x1080.

Session campaign

The marketing campaign name for a session. Includes Google Ads and Manual Campaigns.

Session default channel grouping

The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'.

Session Google Ads account name

A customer's descriptive name in Google Ads. Corresponding to customer.descriptive_name in Google Ads API v5.

Session Google Ads ad group name

The Ad Group Name in Google Ads for a session.

Session Google Ads ad network type

The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'.

Session Google Ads keyword text

The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see https://support.google.com/google-ads/answer/6323.

Session Google Ads query

The search query that led to the session.

Session medium

The medium that initiated a session on your website or app.

Session source

The source that initiated a session on your website or app.

Page path and screen class

The page path (web) or screen class (app) on which the event was logged.

Page title and screen class

The page title (web) or screen class (app) on which the event was logged.

Page title and screen name

The page title (web) or screen name (app) on which the event was logged.

Age

User age brackets.

Gender

User gender.

Measures

1-day active users

The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.

28-day active users

The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.

7-day active users

The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.

Active users

The number of distinct users who visited your site or app.

Average purchase revenue

The average purchase revenue in the transaction group of events.

ARPPU

Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.

ARPU

Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU includes AdMob estimated earnings.

Conversions

The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see https://support.google.com/analytics/answer/9267568.

Engaged sessions

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views.

Engagement rate

The percentage of engaged sessions (Engaged sessions divided by Sessions).

Event count

The count of events.

Event count per user

The average number of events per user (Event count divided by Active users).

Event revenue

The sum of Purchase Revenue and virtual currency events.

Event value

The sum of the event parameter named 'value'.

Events per session

The average number of events per session (Event count divided by Sessions).

New users

The number of users who interacted with your site or launched your app for the first time (event-triggered: first_open or first_visit).

Purchase revenue

The sum of revenue from purchases made in your app or site (events triggered: in_app_purchase, ecommerce_purchase and purchase).

Views

The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events).

Sessions

The number of sessions that began on your site or app (event triggered: session_start).

Sessions per user

The average number of sessions per user (Sessions divided by Active Users).

Total ad revenue

The total advertising revenue from both Admob and third-party sources.

Total revenue

The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue).

Total users

The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged.

Transactions

The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund.

User engagement

The total amount of time (in seconds) your website or app was in the foreground of users' devices.

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