Google Ads is going to deprecate 'Average Position' metric on September 30th, 2019. So, you will not able to use it in Report Garden too.

Here is what will be disabled:

  1. Calculated metrics with Average position.
  2. Reports with 'Average Position'.
  3. Scheduled Reports with 'Average Position' metric.

Why is the average position going away?

Since Google moved from the “one SERP fits all” strategy in early 2016, sometimes there are three ads at the top. Sometimes four. Sometimes there is only one ad at the top and the rest are all the way down at the bottom as shown below:

                                       Image source: Wordstream

But according to the definition of Average Position, it is the rank of your ad among other ads. Which is helpful in case of present SERP.

So, Google has introduced new metrics to see what percent of your ads appear at the top of the page and absolute top of the page. These new metrics give you a much clearer view of your prominence on the page than average position does.

New Metrics List:

Absolute Top Metrics:
Absolute Top Impression Percentage
Search Absolute Top Impression Share
Search Budget Lost Absolute Top Impression Share
Search Rank Lost Absolute Top Impression Share

Top Metrics:
Top Impression Percentage
Search Top Impression Share
Search Budget Lost Top Impression Share
Search Rank Lost Top Impression Share

If you are using 'average position' as a proxy bid in your Google Ad Manager, click here to know more. 

Have any questions regarding the metrics in Google Ads? please reach us at support.reportgarden.com

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