Facebook Insights is removing 6 outdated metrics to provide more transparency and clarity to the customers. And, so, these metrics will no longer available in ReportGarden.
1. Unique Page Views
Unique page views are the number of unique times a page's profile has been viewed by people, including people who are logged into Facebook and those who aren't.
You can use "Logged in unique page views" metric instead of "Unique page views."
2. Post story adds by action type
The number of stories created about your page post, by action type.
3. Unique post story adds by action type
The number of unique people who created a story about your Page post by interacting with it.
4. Unique page story adds
The number of unique people who created a story by interacting with your page post.
5. Post story adds
The number of stories generated about your page post.
6. Page story tellers
The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo-tagging your Page or checking in at your Place.
We are removing it for 'Time' dimension. However, it still works with 'Age,' 'Gender,' 'City,' 'Locale' and 'Country' dimensions.
Have further questions about deprecated metrics in Facebook Insights? Feel free to reach out to us at [email protected]