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Facebook Page Insights Metrics - latest changes (October 2024)
Facebook Page Insights Metrics - latest changes (October 2024)
Pratyusha Turlapati avatar
Written by Pratyusha Turlapati
Updated over 2 months ago

Recently, Facebook announced the deprecation of several Page Insights metrics, which has changed how users can gather and interpret data related to their Facebook pages. As of September 16, 2024, Facebook has officially retired certain metrics, as detailed in their changelog.

This deprecation impacts the reports generated in ReportGarden, particularly those that rely on specific dimensions from the deprecated metrics. Users who have been using these metrics in their reports may notice discrepancies or missing data for certain dimensions moving forward.

To help you navigate these changes, we’ve provided a table below that outlines the deprecated metrics and their corresponding dimensions. Where applicable, alternative or allowed dimensions are also provided to guide you in updating your reports accordingly.

Here's a detailed list of the deprecated metrics, their associated dimensions.

Measure Name

Deprecated in dimensions

count

page_negative_feedback

Get Directions clicks

All

Likes

sources

Logged Out Page Views

All

Negative Feedback Post

All

No Of Referrals

All

Organic Page Impressions

All

Organic Page Posts Impressions

All

Organic Reach

All

Page Check-In Places

Age, gender, City, Country, Locale

Page Fans Online Per Day

All

Page Negative Feedback

All

Phone number clicks

All

Post Engaged Fans

All

Post Engaged Users

All

Reach

Age, gender, City, Country, Locale

Unique Likes

sources

Unique Negative Feedback Post

All

Unique Organic Page Posts Impressions

All

Unique Page Check-In Places

Age, gender

Unique Page Consumptions

All

Unique Page Negative Feedback

All

Unique Post Consumptions

All

Unique Unlikes

sources

Unlikes

sources

Website Clicks

All


Note: Please be advised that certain metrics will appear blank in upcoming reports. This decision was made proactively to prevent any failures in scheduled reporting. We kindly request your attention to either update these metrics with the correct data or exclude them from future reports as necessary.

Feel free to contact us on chat or on email to [email protected] for any assistance.

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