Recently, Facebook announced significant adjustments to its Page Insights metrics, affecting how users gather and interpret data about their pages. In a blog post dated December 14, 2023, Facebook detailed the deprecation of certain metrics, signaling a shift in the way page performance is measured and analyzed. Notably, one of the major changes involves the cessation of providing demographic data for page followers. This alteration directly affects the reports created in Reportgarden for specific dimensions.
Here's a table listing the deprecated measures and their corresponding dimensions, along with the allowed dimensions wherever applicable and the suggested alternate measure.
Measure Name | Deprecated in Dimensions | Suggested alternate metrics |
Page Stories | time, overview | Unique Organic Post Impressions |
Total Like Reactions | time | Reactions (Like) |
Total Love Reactions | time | Reactions (Love) |
Total Wow Reactions | time | Reactions (Wow) |
Total Haha Reactions | time | Reactions (Haha) |
Total Sorry Reaction | time | Reactions (Sorry) |
Total Anger Reactions | time | Reactions (Anger) |
Total Reactions | time | Reactions (Total) |
Page Engaged Users | time | Post Engaged Users |
Page Consumptions | time | Post Consumptions |
Page Check-In Places | time, gender, age, locale, country | - |
Mobile Page Check-In Places | time, overview | - |
Unique Mobile Page Check-In Places | time, overview | - |
Page Follows | time, gender, age, locale, city, country | - |
Logged In Page views | time | - |
Logged In Unique Page Views | time | - |
Logged Out Page Views | time, overview | - |
Paid Post Impressions Fan | overview | - |
Unique Paid Post Impressions Fan | overview | - |
Post Activities |
| - |
Unique Post Activities |
| - |
Page Story Tellers | gender, age, locale, city, country | - |
No Of Referrals | page_referral | - |
Likes | sources | - |
Unique Likes | sources | - |
Unique Unlikes | sources | - |
Unlikes | sources | - |
Page Fans | Gender, age | - |
Note: Please be advised that certain metrics will appear blank in upcoming reports. This decision was made proactively to prevent any failures in scheduled reporting. We kindly request your attention to either update these metrics with the correct data or exclude them from future reports as necessary.
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