What is Stackadapt?

StackAdapt is a programmatic advertising platform that distributes and promotes content using real-time, data-driven audience targeting. It offers ad formats, including display, native, video and connected TV (CTV)

How to connect your Stackadapt accounts with ReportGarden

Before connecting to Stackadapt, please make sure that you have the api_key from the Stackadapt Account settings page.

In order to link your Apple Search Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Stackadapt

Enter the api_key in the fields shown below

Click on Submit.

You'll see that the new accounts are now available and ready for reporting

How are Stackadapt accounts imported within ReportGarden?

Each Stackadapt account can contain multiple advertisers.


In the screenshot below, the selected Stackadapt account has 3 different advertisers.

Each advertiser for a given account is imported as a unique account within ReportGarden.

Stackadapt Metrics and Dimensions

You can find a comprehensive list of dimensions and metrics supported in Stackadapt reporting

Dimensions

The following dimensions are supported for Stackadapt

Dimension

Description

Time

Time, group by daily, weekly and monthly

Campaigns

List of campaigns

Line Items

List of line items

Native Ads

List of Native Ads

Measures

The following measures are supported for Stackadapt

Measure

Description

Atos

The average time on site

Clicks

No of times the ad was clicked

Conversions

No of conversions from the ad

Cost

Media cost

CTR

Click-through rate

CVR

Conversion rate

CPA

Effective cost per action

CPC

Effective cost per click

CPCL

CPE

Effective cost per engagement

CPM

Effective cost per 1000 impressions

CPV

Effective cost per view

Engagement Rate

Total engagements divided by total impressions

Impressions

Total number of times the ad was shown

LTR

Left to Right

Page Start

No of times page has been started

Page Time

Total time

Engagements

Engagements

Profit

Profit

Revenue CPC

Revenue CPC

Revenue CPE

Revenue CPE

Revenue CPM

Revenue CPM

Conversion Revenue

Conversion revenue

S Conversions

Secondary conversions

ROAS

Return on ad spend

TP CPC

Third-party CPC cost

TP CPM

Third-party CPM cost

Unique Conversions

Unique conversions

Unique Impressions

Unique impressions

Unique Impression Inversion Rate

Frequency

View Percentage

Viewability

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