An action that's counted when someone interacts with your ad (for example, clicks a text ad or views a video ad) and then takes an action that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone.
‘All conversions’ includes the data in your ‘Conversions’ column, conversion actions you’ve chosen not to include in your “Conversions” column, store visits, certain phone calls, and more. These additional conversions can give you a more accurate understanding of how users interact with your business, and this helps you better calculate the effectiveness of your advertising.
All Conversions = Conversions + Conversions with "Include in 'Conversions'" unchecked + Calls from tablet and computer users.
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