SEO authority directly impacts the ranking strength of a website. It’s a critical factor that search engines like Google assess when deciding what content to rank in the search results.
The key to getting your content rank in search engine is to know how Google finds, analyzes and ranks your content.
Getting your content rank in search engines predominantly depends on improving discovery and relevancy on the topics you want to be known for and building high quality backlinks.
Search engines discover a website by crawling it. And similarly, it calculates the relevancy by indexing and authority by analyzing the quality of backlinks.
In order to rank on the top in search results, a website must be error free and must have a high quality backlinks. So, it is necessary for any agency to measure the authority of it's website.