Here a user could see the overview of a client budget. Following are the fields in this page.
You'll see the budget spent on a campaign(s) comprehensively.
Status - Know the status of a budget whether active, paused, any error message while fetching
Calculations below are explained using dummy data for better understanding:
Total budget = 1000 USD
Total Spend = 758.20 USD
Remaining Budget = Total Budget - Total Spend = 241.7995 USD
Budget Per Day = Total Budget/No.of days remaining = 1000/29 = 34.48 USD
Remaining Budget (%) = (Remaining budget/Total budget) x 100 = 8.64 USD
Here you'll see all the details related to your client's budget.
In ‘budget usage’ ring, blue color region indicates the spent budget and black color indicates the remaining budget.
Trend Line is a Time vs Cost graph which shows the Ideal, Actual, Projected costs. This helps in pacing. Here, the total budget is divided by the no.of days and each day spend is calculated and reflected on the Trendline.
Ideal costs show the ideal curve according to the amount added.
Actual costs curve shows the budget spend on various advertising campaigns.
Projected costs are based on prior budget numbers and an anticipated increase in spending.
This shows the list of campaigns in the decreasing order of the budget spent. You can filter the campaigns based on the type of integration, status of a budget, also, sort the campaign based on ad spend and campaign name.
You can use “Date” drop-down present at the right top of ‘Budget overview page' to see the data of past budget cycles.