The "Anchors" section in Backlink Analysis gives the top anchor texts used in your as well as your competitor’s backlinks. This data has the potential to give you insight into your competitor’s link building strategy.
For websites that sell products or services, it is common to see anchor texts that reflect their top products or topics related to their market. If you see this in your competitor’s backlinks, you can determine what products they like to promote the most with link building.
Click "SEO" in the left side navigation.
Choose and open a domain.
In Backlinks, click on "Anchors."