You can see how many new backlinks your competitors have built recently if you enter their domain and select the “New” checkbox. This could tell you whether or not you need to put more attention into your link building efforts in order to catch up or stay ahead of your competitors. With the “Lost” checkbox, you can find backlinks that your competition used to have but are now gone for some reason. These lost competitor links could be great opportunities to reach out and try to get that link to your own website. This can be a great indicator of how much time and effort companies are investing in link building.