Metric Name

Metric Definition

Total Cost

The estimated total amount of money you've spent on your campaign, ad group or ad during its schedule.

Cost Charged by Cash

The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by cash. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API.

Cost Charged by Voucher

The estimated amount of money you've spent on your campaign, ad group, or ad during its schedule charged by voucher. (This metric can be required at the advertiser level only and lifetime, hourly breakdown are not supported.) Please notice that there may be a delay from 24h to 48h between when you were charged and when you can see it through the API.

CPC

The average amount of money you've spent on a click.

CPM

The average amount of money you've spent per 1,000 impressions.

Impressions

The number of times your ads were on screen.

Clicks

The number of clicks on your ads.

CTR (%)

The percentage of times people saw your ad and performed a click.

Reach

The number of unique users who saw your ads at least once. This metric is estimated.

Cost per 1,000 people reached

The average cost to reach 1,000 unique users. This metric is estimated.

Conversion

The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)

CPA

The average amount of money you've spent on a conversion.(The total count is calculated based on the time each ad impression occurred.)

CVR (%)

The percentage of results you received out of all the clicks of your ads.(The total count is calculated based on the time each ad impression occurred.)

Real-time Conversions

The number of times your ad achieved an outcome, based on the objective and settings you selected. (The total count is based on when the conversion actually happened.)

Real-time CPA

The average amount of money you've spent on a conversion. (The total count is based on when the conversion actually happened.)

Real-time CVR (%)

The percentage of results you received out of all the clicks of your ads. (The total count is based on when the conversion actually happened.)

Result

The number of times your ad achieved an outcome, based on the optimization goal you selected. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the results. (The total count is calculated based on the time each ad impression occurred.)

Cost Per Result

The average cost for each result from your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the cost per result. (The total count is calculated based on the time each ad impression occurred.)

Result Rate (%)

The percentage of results you achieved out of all of the views/clicks on your ads. As one campaign may have a number of different optimization goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view the result rate. (The total count is calculated based on the time each ad impression occurred.)

Real-time Result

The number of times your ad achieved an outcome, based on the optimization goal you selected. As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the result. (The total count is based on when the conversion actually happened.)

Real-time Cost Per Result

As a campaign may have different optimization goals, the total number of result is not supported in campaign section now, please go to the ad group section to view the cost per Result. (The total count is based on when the conversion actually happened.)

Real-time Result Rate (%)

As a campaign may have different optimization goals, the total number of result is not supported in campaign section now ,Please go to the ad group section to view the Result Rate. (The total count is based on when the conversion actually happened.)

Secondary Goal Result

The number of times your ad achieved an outcome, based on the secondary goal you selected. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)

Cost per Secondary Goal Result

The average cost for each secondary goal result from your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. (The total count is calculated based on the time each ad impression occurred.)

Secondary Goal Result Rate (%)

The percentage of secondary goal results you achieved out of all of the installs of your adverts. As one campaign may have a number of different secondary goals, this statistic is not supported for campaigns. Please go to ad groups or ads to view. The total count is calculated based on the time each ad impression occurred..

Video Views

The number of times your video starts to play. Replays will not be counted.

2-Second Video Views

The number of times your video played for at least 2 seconds. Replays will not be counted.

6-Second Video Views

The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted.

Video Average Watch Time Per Video View

The average time your video was played per single video view, including any time spent replaying the video.

Video Average Watch Time Per Person

The average time your video was played per person, including any time spent replaying the video. This metric is estimated.

Video Views at 25%

The number of times your video was played at 25% of its length. Replays will not be counted.

Video Views at 50%

The number of times your video was played at 50% of its length. Replays will not be counted.

Video Views at 75%

The number of times your video was played at 75% of its length. Replays will not be counted.

Video Views at 100%

The number of times your video was played at 100% of its length. Replays will not be counted.

Profile Visit

The number of profile visits the ad drove during the campaign. This metric is only for Boosted TikToks.

Profile Visit Rate

The rate of profile visits per impression the paid ad drove during the campaign. This metric is only for Boosted TikToks.

Paid Likes

The number of likes your video creative received within 1 day of a user seeing a paid ad.

Paid Comments

The number of comments your video creative received within 1 day of a user seeing a paid ad.

Paid Shares

The number of shares your video creative received within 1 day of a user seeing a paid ad.

Paid Follows

The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks.

Real-time App Install

The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.)

Cost per Real-time App Install

The average cost for each app install event. (The total count is based on when the conversion actually happened.)

App Install

The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per App Install

The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.)

Unique Registration

The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Registration

The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.)

Registration Rate (%)

The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Purchase

The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Purchase

The average cost of each unique purchase. (The total count is calculated based on the time each ad impression occurred.)

Purchase Rate (%)

The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.)

Unique Add to Cart

The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Add to Cart

The average cost for each unique add to cart event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Add to Cart Rate (%)

The percentage of unique add to cart events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Checkout

The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Checkout

The average cost for each unique checkout event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Checkout Rate (%)

The percentage of unique checkout events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique View Content

The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique View Content

The average cost for each unique view content event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

View Content Rate (%)

The percentage of unique view content events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Day 2 Retention

The number of unique day 2 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Day 2 Retention

The average cost for each unique day 2 retention event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Day 2 Retention Rate (%)

The percentage of unique day 2 retention events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Add Payment Info

The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Add Payment Info

The average cost for each unique add payment info event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Add Payment Info Rate (%)

The percentage of unique add payment info events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Add to Wishlist

The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Add to Wishlist

The average cost for each unique add to wishlist event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Add to Wishlist Rate (%)

The percentage of unique add to wishlist events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Launch App

The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Launch App

The average cost for each unique launch app event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Launch App Rate (%)

The percentage of unique launch app events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Complete Tutorial

The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Complete Tutorial

The average cost for each unique complete tutorial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Complete Tutorial Rate (%)

The percentage of unique complete tutorial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Create Group

The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Create Group

The average cost for each unique create group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Create Group Rate (%)

The percentage of unique create group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Join Group

The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Join Group

The average cost for each unique join group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Join Group Rate (%)

The percentage of unique join group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Create Role

The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Create Role

The average cost for each unique create role event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Create Role Rate (%)

The percentage of unique create role events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Spend Credit

The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Spend Credit

The average cost for each unique spend credits event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Spend Credit Rate (%)

The percentage of unique spend credits events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Achieve Level

The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Achieve Level

The average cost for each unique achieve level event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Achieve Level Rate (%)

The percentage of unique achieve level events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Unlock Achievement

The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Unlock Achievement

The average cost for each unique unlock achievement event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Unlock Achievement Rate (%)

The percentage of unique unlock achievement events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Generate Lead

The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Generate Lead

The average cost for each unique generate lead event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Generate Lead Rate (%)

The percentage of unique generate lead events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique In App Ad Click

The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique In App Ad Click

The average cost for each unique in-app ad click event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

In App Ad Click Rate (%)

The percentage of unique in-app ad click events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique In App Ad Impr

The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique In App Ad Impr

The average cost for each unique in-app ad impression event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

In App Ad Impr Rate (%)

The percentage of unique in-app ad impression events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Loan Apply

The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Loan Apply

The average cost for each unique loan apply event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Loan Apply Rate (%)

The percentage of unique loan apply events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Loan Approval

The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Loan Approval

The average cost for each unique loan approval event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Loan Approval Rate (%)

The percentage of unique loan approval events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Loan Disbursement

The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Loan Disbursement

The average cost for each unique loan disbursal event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Loan Disbursement Rate (%)

The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Unique Login

The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Login

The average cost for each unique login event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Login Rate (%)

The percentage of unique login events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Rate

The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Rate

The average cost for each unique rate event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Rate Rate (%)

The percentage of unique rate events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Search

The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Search

The average cost for each unique search event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Search Rate (%)

The percentage of unique search events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Start Trial

The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Start Trial

The average cost for each unique start trial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Start Trial Rate (%)

The percentage of unique start trial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Unique Subscribe

The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Cost per Unique Subscribe

The average cost for each unique subscribe event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.)

Subscribe Rate (%)

The percentage of unique subscribe events out of all app install events. (The total count is calculated based on the time each ad impression occurred.)

Registration (Total No.)

Registration (Total No.) (The total count is based on when you were billed.)

Cost per Registration

Cost per Registration (The total count is based on when you were billed.)

Purchase (Total No.)

Purchase (Total No.) (The total count is based on when you were billed.)

Cost per Purchase

Cost per Purchase (The total count is based on when you were billed.)

Value per Purchase

Value per Purchase (The total count is based on when you were billed.)

Total Purchase Value

Total Purchase Value (The total count is based on when you were billed.)

Purchase ROAS

Return on ad spend (ROAS) from purchase events. (The total count is based on when you were billed.)

Add to Cart (Total No.)

Add to Cart (Total No.) (The total count is based on when you were billed.)

Cost per Add to Cart

Cost per Add to Cart (The total count is based on when you were billed.)

Value per Add to Cart

Value per Add to Cart (The total count is based on when you were billed.)

Total Add to Cart Value

Total Add to Cart Value (The total count is based on when you were billed.)

Checkout (Total No.)

Checkout (Total No.) (The total count is based on when you were billed.)

Cost per Checkout

Cost per Checkout (The total count is based on when you were billed.)

Value per Checkout

Value per Checkout (The total count is based on when you were billed.)

Total Checkout Value

Total Checkout Value (The total count is based on when you were billed.)

View Content (Total No.)

View Content (Total No.) (The total count is based on when you were billed.)

Cost per View Content

Cost per View Content (The total count is based on when you were billed.)

Value per View Content

Value per View Content (The total count is based on when you were billed.)

Total View Content Value

Total View Content Value (The total count is based on when you were billed.)

Day 2 Retention (Total No.)

Day 2 Retention (Total No.) (The total count is based on when you were billed.)

Cost per Day 2 Retention

Cost per Day 2 Retention (The total count is based on when you were billed.)

Add Payment Info (Total No.)

Add Payment Info (Total No.) (The total count is based on when you were billed.)

Cost per Add Payment Info

Cost per Add Payment Info (The total count is based on when you were billed.)

Add to Wishlist (Total No.)

Add to Wishlist (Total No.) (The total count is based on when you were billed.)

Cost per Add to Wishlist

Cost per Add to Wishlist (The total count is based on when you were billed.)

Value per Add to Wishlist

Value per Add to Wishlist (The total count is based on when you were billed.)

Total Add to Wishlist Value

Total Add to Wishlist Value (The total count is based on when you were billed.)

Launch App (Total No.)

Launch App (Total No.) (The total count is based on when you were billed.)

Cost per Launch App

Cost per Launch App (The total count is based on when you were billed.)

Complete Tutorial (Total No.)

Complete Tutorial (Total No.) (The total count is based on when you were billed.)

Cost per Complete Tutorial

Cost per Complete Tutorial (The total count is based on when you were billed.)

Value per Complete Tutorial

Value per Complete Tutorial (The total count is based on when you were billed.)

Total Complete Tutorial Value

Total Complete Tutorial Value (The total count is based on when you were billed.)

Create Group (Total No.)

Create Group (Total No.) (The total count is based on when you were billed.)

Cost per Create Group

Cost per Create Group (The total count is based on when you were billed.)

Value per Create Group

Value per Create Group (The total count is based on when you were billed.)

Total Create Group Value

Total Create Group Value (The total count is based on when you were billed.)

Join Group (Total No.)

Join Group (Total No.) (The total count is based on when you were billed.)

Cost per Join Group

Cost per Join Group (The total count is based on when you were billed.)

Value per Join Group

Value per Join Group (The total count is based on when you were billed.)

Total Join Group Value

Total Join Group Value (The total count is based on when you were billed.)

Create Role (Total No.)

Create Role (Total No.) (The total count is based on when you were billed.)

Cost per Create Role

Cost per Create Role (The total count is based on when you were billed.)

Value per Create Role

Value per Create Role (The total count is based on when you were billed.)

Total Create Role Value

Total Create Role Value (The total count is based on when you were billed.)

Spend Credit (Total No.)

Spend Credit (Total No.) (The total count is based on when you were billed.)

Cost per Spend Credit

Cost per Spend Credit (The total count is based on when you were billed.)

Value per Spend Credit

Value per Spend Credit (The total count is based on when you were billed.)

Total Spend Credit Value

Total Spend Credit Value (The total count is based on when you were billed.)

Achieve Level (Total No.)

Achieve Level (Total No.) (The total count is based on when you were billed.)

Cost per Achieve Level

Cost per Achieve Level (The total count is based on when you were billed.)

Value per Achieve Level

Value per Achieve Level (The total count is based on when you were billed.)

Total Achieve Level Value

Total Achieve Level Value (The total count is based on when you were billed.)

Unlock Achievement (Total No.)

Unlock Achievement (Total No.) (The total count is based on when you were billed.)

Cost per Unlock Achievement

Cost per Unlock Achievement (The total count is based on when you were billed.)

Value per Unlock Achievement

Value per Unlock Achievement (The total count is based on when you were billed.)

Total Unlock Achievement Value

Total Unlock Achievement Value (The total count is based on when you were billed.)

Generate Lead (Total No.)

Generate Lead (Total No.) (The total count is based on when you were billed.)

Cost per Generate Lead

Cost per Generate Lead (The total count is based on when you were billed.)

Value per Generate Lead

Value per Generate Lead (The total count is based on when you were billed.)

Total Generate Lead Value

Total Generate Lead Value (The total count is based on when you were billed.)

In App Ad Click (Total No.)

In App Ad Click (Total No.) (The total count is based on when you were billed.)

Cost per In App Ad Click

Cost per In App Ad Click (The total count is based on when you were billed.)

Value per In App Ad Click

Value per In App Ad Click (The total count is based on when you were billed.)

Total In App Ad Click Value

Total In App Ad Click Value (The total count is based on when you were billed.)

In App Ad Impr (Total No.)

In App Ad Impr (Total No.) (The total count is based on when you were billed.)

Cost per In App Ad Impr

Cost per In App Ad Impr (The total count is based on when you were billed.)

Value per In App Ad Impr

Value per In App Ad Impr (The total count is based on when you were billed.)

Total In App Ad Impr Value

Total In App Ad Impr Value (The total count is based on when you were billed.)

Loan Apply (Total No.)

Loan Apply (Total No.) (The total count is based on when you were billed.)

Cost per Loan Apply

Cost per Loan Apply (The total count is based on when you were billed.)

Loan Approval (Total No.)

Loan Approval (Total No.) (The total count is based on when you were billed.)

Cost per Loan Approval

Cost per Loan Approval (The total count is based on when you were billed.)

Loan Disbursement (Total No.)

Loan Disbursement (Total No.) (The total count is based on when you were billed.)

Cost per Loan Disbursement

Cost per Loan Disbursement (The total count is based on when you were billed.)

Login (Total No.)

Login (Total No.) (The total count is based on when you were billed.)

Cost per Login

Cost per Login (The total count is based on when you were billed.)

Rate (Total No.)

Rate (Total No.) (The total count is based on when you were billed.)

Cost per Rate

Cost per Rate (The total count is based on when you were billed.)

Value per Rate

Value per Rate (The total count is based on when you were billed.)

Total Rate Value

Total Rate Value (The total count is based on when you were billed.)

Search (Total No.)

Search (Total No.) (The total count is based on when you were billed.)

Cost per Search

Cost per Search (The total count is based on when you were billed.)

Start Trial (Total No.)

Start Trial (Total No.) (The total count is based on when you were billed.)

Cost per Start Trial

Cost per Start Trial (The total count is based on when you were billed.)

Subscribe (Total No.)

Subscribe (Total No.) (The total count is based on when you were billed.)

Cost per Subscribe

Cost per Subscribe (The total count is based on when you were billed.)

Value per Subscribe

Value per Subscribe (The total count is based on when you were billed.)

Total Subscribe Value

Total Subscribe Value (The total count is based on when you were billed.)

VTA Conversions

The percentage of app install events you received out of all the clicks of your ads.

Cost per VTA Conversion

The average cost for each app install event that attribute to impression.

VTA Registration

The number of registration event that attribute to impression, based on information received from your measurement partner.

Cost per VTA Registration

The average cost for each registration event that attribute to impression.

VTA Purchase

The number of in-app payment event that attribute to impression, based on information received from your measurement partner.

Cost per VTA Purchase

The average cost for each payment event that attribute to impression.

CTA Conversions

The number of in-app app install event that occurred on your mobile app and are attributed to the amount of clicks.

Cost per CTA Conversion

The average cost for each app install event that attribute to clicks.

CTA Registration

The number of in-app registration event that attribute to click, based on information received from your measurement partner.

Cost per CTA Registration

The average cost for in-app registration event that attribute to clicks.

CTA Purchase

The number of in-app payment event that attribute to click, based on information received from your measurement partner.

Cost per CTA Purchase

The average cost for each payment event that attribute to clicks.

Complete Payment ROAS

The total return on ad spend (ROAS) from complete payment events that are attributed to your ads.

Complete Payment

The number of complete payment events.

Complete Payment Cost

The average cost of each complete payment event.

Complete Payment Rate (%)

The percentage of complete payment events out of all click events.

Value per Complete Payment

The average value returned from complete payment events.

Total Complete Payment Value

The total value returned from complete payment events.

Page Browse

The number of page browse events.

Page Browse Cost

The average cost of each page browse event.

Page Browse Rate (%)

The percentage of page browse events out of all click events.

Value per Page Browse

The average value returned from page browse events.

Total Page Browse Value

The total value returned from page browse events.

Button Click

The number of button click events.

Button Click Cost

The average cost of each button click event.

Button Click Rate (%)

The percentage of button click events out of all click events.

Value per Button Click

The average value returned from button click events.

Total Button Click Value

The total value returned from button click events.

Online Consultation

The number of online consultation events.

Online Consultation Cost

The average cost of each online consultation event.

Online Consultation Rate (%)

The percentage of online consultation events out of all click events.

Value per Online Consultation

The average value returned from online consultation events.

Total Online Consultation Value

The total value returned from online consultation events.

User Registration

The number of user registration events.

User Registration Cost

The average cost of each user registration event.

User Registration Rate (%)

The percentage of user registration events out of all click events.

Value per User Registration

The average value returned from user registration events.

Total User Registration Value

The total value returned from user registration events.

Product Details Page Browse

The number of product details page browse events.

Product Details Page Browse Cost

The average cost of each product details page browse event.

Product Details Page Browse Rate (%)

The percentage of product details page browse events out of all click events.

Value per Product Details Page Browse

The average value returned from product details page browse events.

Total Product Details Page Browse Value

The total value returned from product details page browse events.

Add to Cart

The number of add to cart events.

Add to Cart Cost

The average cost of each add to cart event.

Add to Cart Rate (%)

The percentage of add to cart events out of all click events.

Value per Add to Cart

The average value returned from add to cart events.

Total Add to Cart Value

The total value returned from add to cart events.

Place an Order

The number of place an order events.

Place an Order Cost

The average cost of each place an order event.

Place an Order Rate (%)

The percentage of place an order events out of all click events.

Value per Place an Order

The average value returned from place an order events.

Total Place an Order Value

The total value returned from place an order events.

Details Page Browse (Form)

The number of details page browse (form) events.

Details Page Browse (Form) Cost

The average cost of details page browse (form) event.

Details Page Browse (Form) Rate (%)

The percentage of details page browse (form) events out of all click events.

Value per Details Page Browse (Form)

The average value returned from details page browse (form) events.

Total Details Page Browse (Form) Value

The total value returned from details page browse (form) events.

Button Click (Form)

The number of button click (form) events.

Button Click (Form) Cost

The average cost of each button click (form) event.

Button Click (Form) Rate (%)

The percentage of button click (form) events out of all click events.

Value per Button Click (Form)

The average value returned from button click (form) events.

Total Button Click (Form) Value

The total value returned from button click (form) events.

Form Submission

The number of form submission events.

Form Submission Cost

The average cost of each form submission event.

Form Submission Rate (%)

The percentage of form submission events out of all click events.

Value per Form Submission

The average value returned from form submission events.

Total Form Submission Value

The total value returned from form submission events.

Details Page Browse (Consultation)

The number of details page browse (consultation) events.

Details Page Browse (Consultation) Cost

The average cost of each details page browse (consultation) event.

Details Page Browse (Consultation) Rate (%)

The number of button click (consultation) events.

Value per Details Page Browse (Consultation)

The average value returned from button click (consultation) events.

Total Details Page Browse (Consultation) Value

The total value returned from button click (consultation) events.

Button Click (Consultation)

The number of button click (consultation) events.

Button Click (Consultation) Cost

The average cost of each button click (consultation) event.

Button Click (Consultation) Rate (%)

The percentage of button click (consultation) events out of all click events.

Value per Button Click (Consultation)

The average value returned from button click (consultation) events.

Total Button Click (Consultation) Value

The total value returned from button click (consultation) events.

Consultation

The number of consultation events.

Consultation Cost

The average cost of each consultation event.

Consultation Rate (%)

The percentage of consultation events out of all click events.

Value per Consultation

The average value returned from consultation events.

Total Consultation Value

The total value returned from consultation events.

Details Page Browse (App Download)

The number of details page browse (app download) events.

Details Page Browse (App Download) Cost

The average cost of each details page browse (app download) event.

Details Page Browse (App Download) Rate (%)

The percentage of details page browse (app download) events out of all click events.

Value per Details Page Browse (App Download)

The average value returned from details page browse (app download) events.

Total Details Page Browse (App Download) Value

The total value returned from details page browse (app download) events.

Button Click (App Download)

The number of button click (app download) events.

Button Click (App Download) Cost

The average cost of each button click (app download) event.

Button Click (App Download) Rate (%)

The percentage of button click (app download) events out of all click events.

Value per Button Click (App Download)

The average value returned from button click (app download) events.

Total Button Click (App Download) Value

The average value returned from button click (app download) events.

Download Button Click

The number of download button click events.

Download Button Click Cost

The average cost of each download button click events.

Download Button Click Rate (%)

The percentage of download button click events out of all click events.

Value per Download Button Click

The average value returned from download button click events.

Total Download Button Click Value

The total value returned from download button click events.

Initiate Checkout

The number of initiate checkout events.

Initiate Checkout Cost

The average cost of each initiate checkout event.

Initiate Checkout Rate (%)

The percentage of initiate checkout events out of all click events.

Value per Initiate Checkout

The average value returned from initiate checkout events.

Total Initiate Checkout Value

The total value returned from initiate checkout events.

Add Billing

The number of add billing events.

Add Billing Cost

The average cost of each add billing event.

Add Billing Rate (%)

The percentage of add billing events out of all click events.

Value per Add Billing

The average value returned from add billing events.

Total Add Billing Value

The total value returned from add billing events.

Search

The number of search events.

Search Cost

The average cost of each search event.

Search Rate (%)

The percentage of search events out of all click events.

Value per Search

The average value returned from search events.

Total Search Value

The total value returned from search events.