We bring all the custom conversions in Facebook ad account into ReportGarden. 

Below is the example for custom conversions on Facebook ad account.

In ReportGarden, you can find all the custom conversions in the metrics drop-down. Don't forget to jot down the names.

Calculating 'Cost Per Lead' with Facebook Custom Conversions

Step 1: Click on 'New Calculated Metric' button.

Step 2: Click on 'Metric' button, enter the formula and create.

Reporting on Facebook custom conversions

Step 1: Go to 'Reports' and choose the metric in the widget editor.


If you couldn't find a 'Custom Conversion' in the 'Calculated Metrics' drop-down, refresh your Facebook Ads account and try again in few minutes.

Have questions about creating calculated metrics with Facebook custom conversions? Feel free to reach out to us at [email protected]

Related articles:
Reporting on Goals in Analytics
Common use cases of Calculated Metrics

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