Why is it important for an agency to have a budgeting software?

Budgeting helps to quickly identify over/under spending for any account in seconds

Set budgets for multiple campaigns across ad networks on monthly, weekly or daily periods

Get notifications via email when the ad spend for a campaign exceeds a set budget for the period and alerts when your ad spend reaches a percentage of the budget

Carry the unspent amount in one budget cycle over to the next budget cycle

Auto-sync newly created campaigns