We are introducing a new data source integration - Perfect Audience into ReportGarden app. Using which you can visualize the key retargeting metrics data of Perfect Audience into intuitive reports and dashboards in ReportGarden.

List of Metrics

Impressions
The total number of times your ads were served.
Clicks
The total number of times someone clicked on your ads.
Cost
The spent on a campaign in the given time period.
Click conversions
The number of attributable click-through conversions.
Post click revenue
Revenue from click-through conversions.
View conversions
The number of attributed view-through conversions.
Post view revenue
Revenue from a post view conversions.
Conversions
The total number of conversions.
Revenue

The revenue generated by the campaign; according to your Conversion Revenue Value for each conversion you are tracking.
CTR
Click-Through Rate is the number of times an ad was clicked divided by the number of impressions served (and multiplied by 100 to express as a percentage.)
CPC
Cost Per Click is calculated by taking the total money spent divided by the number of clicks received for a campaign.
Conversion rate
The number of conversions divided by the number of clicks.
CPM
Cost per mille, the amount spent on one thousand (1,000) impressions.
Adjusted post click revenue
Adjusted Revenue from click-through conversions, adjusted by post-click attribution rate.
Adjusted post view revenue
Adjusted Revenue from click-through conversions, adjusted by post-view attribution rate.
Adjusted conversion revenue
Total Adjusted Revenue from conversions.

List of Dimensions

Overview
Overview of all the ads created.
Campaigns
Total campaigns created.
Ads
The name of the ad.
Conversions
The total number of conversions.

Note

You couldn't use the Line Chart Widget in ReportGarden as there is no "Time" dimension in Perfect Audience data source integration.

Have further questions about Perfect Audience integration? Feel free to reach out to us at [email protected]

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