We are happy to announce new metrics and dimensions in Facebook Insights.

Here is the list of new Metrics

Total Published Posts
Total number of posts published
Total Offer Posts
Total number of offer posts published
Total Link Posts
Total number of link posts published
Total Status Posts
Total number of status posts published
Total Photo Posts
Total number of photo posts published
Total Video Posts
Total number of video posts published
Page Post Engagements
The number of times people have engaged with your posts through likes, comments, shares and more.
Page Video Views(Complete/Min 10s)
The number of times your Page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
Paid Page Video Views(Complete/Min 10s)
The number of times your Page's videos with paid activity were watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.
Organic Page Video Views(Complete/Min 10s)
The number of times your Page's videos were watched without any paid distribution for at least a total of 10 seconds, or for nearly their total length, whichever happened first.
Autoplayed Page Video Views(Complete/Min 10s)
The number of times your Page's videos were started automatically and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.
Click To Play Page Video Views(Complete/Min 10s)
The number of times your Page's videos were started by clicking the play button and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.
Unique Page Video Views(Complete/Min 10s)
The number of times your Page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first, by unique users.
Page Video Repeat Views(Complete/Min 10s)
The number of times your Page's videos were replayed for at least 10 seconds, or for nearly its total length, whichever happened first.
Video View Time
The total amount of time (in milliseconds) people spent watching videos on your Page.
Total Posts Served Organic Impressions
The number of times your Page's posts entered a person's screen through unpaid distribution.
Post Activities
The number of stories generated about your Page post ('Stories').
Unique Post Activities
The number of unique people who created a story about your Page post ('People Talking About This' / PTAT).
Post Engaged Fans
People who have liked your page and engaged with your post.
Post Fan Reach
The total number of people who have liked your Post.
Total Like Reactions
Total "like" reactions of a post.
Total Love Reactions
Total "love" reactions of a post.
Total Wow Reactions
Total "wow" reactions of a post.
Total Haha Reactions
Total "haha" reactions of a post.
Total Sorry Reaction
Total "sorry" reactions of a post.
Total Anger Reactions
Total "anger" reactions of a post.
Total Reactions
Total post reactions by type.
Action button clicks
The number of clicks on your Page's contact info and call-to-action button.
Phone number clicks
The number of clicks on your Page's Call Now button.
Get Directions clicks
The number of clicks on your Page's Get Directions button.
Website Clicks
The number of clicks on the goto website CTA button.
Likes
The number of likes on your post.
Unique Likes
The number of unique likes on your post.
Unique Unlikes
The number of unique unlikes on your post.
Unlikes
The number of unlikes on your post.
Type
Shows the type of post like Link, Photo, Status and more.

New Dimension

Page Like/Unlike Sources
The total number of likes/unlikes on your page.

Have questions about the new Metrics and Dimensions? Feel free to reach out to us at [email protected]

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