Why is it important for an agency to have a budgeting software?
- Budgeting helps to quickly identify over/under spending for any account in seconds
- Set budgets for multiple campaigns across ad networks on monthly, weekly or daily periods
- Get notifications via email when the ad spend for a campaign exceeds a set budget for the period and alerts when your ad spend reaches a percentage of the budget
- Carry the unspent amount in one budget cycle over to the next budget cycle
- Auto-sync newly created campaigns