ReportGarden provides you with three different margin options to adjust cost for adwords in your reports.

Relative:

Relative margin enables user to add a percentage(%) margin to the actual cost.

For example,

If actual spend is 500 and relative percentage is 50, then your final cost becomes 750

500*(100 + 50)/100 = 750

Fixed:

Fixed margin enables user to add a fixed cost as margin to the actual cost.

For example,

If actual spend is 500 and fixed cost specified is 200, then your final cost becomes 700 (500+200) irrespective of the selected time period.

Absolute:

Absolute cost enables user to define the final actual cost .

For example,

If you provide Absolute cost as 1000, then your final cost will become 1000 irrespective of the selected time period and margin.



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