As Universal Analytics (UA) approaches its sunset, it’s crucial to migrate your data and reports to Google Analytics 4 (GA4) to ensure seamless continuity.
Key Changes -
After July 1st, 2024, The Universal Analytics interface and API will no longer be accessible.
What You Need to Do:
Migrate Your Reports/Dashboards/Documents : Ensure all reports currently using UA are migrated to GA4 before July 1st to avoid loading issues.
To facilitate, we are archiving all UA accounts. This will simplify identifying UA widgets in your reports and eliminate calls to the Google Analytics API for data retrieval.
For any assistance with reporting and reports migration, please write to [email protected].