What is Spotify?
Spotify is is one of the world's largest music streaming service providers. Spotify offers a self-serve advertising platform where the prices vary depending on demand for any slot. Brands have a few options for the types of ads they can feature on Spotify. Spotify offers audio, video, and display ads on its platform.
How do you link Spotify Ads accounts on ReportGarden?
In order to link your Spotify Ads accounts to ReportGarden, please follow the steps below
Navigate to ReportGarden -> Accounts.
Click on Link Account
Click on Spotify Ads
You will be redirected to Spotify Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.
You will be redirected back to ReportGarden and the account will be visible in ReportGarden
Note:Please note that our Spotify Ads integration only pulls data from campaigns running on Ad Studio
Spotify Ads Metrics and Dimensions
Spotify Ads orders a wide variety of analytics, which are listed as below
Dimensions
The following dimensions are available for Spotify Ads
Dimension | Description |
Time | Date - group by daily, weekly, monthly and yearly |
Campaign | The ad campaigns setup in Spotify Ad Studio |
Flight | The ad sets setup in the Spotify Ad Studio |
Creative | The ad preview setup in the Spotify Ad Studio |
Campaign Status | The status of the campaign. Can be one of ACTIVE, UNSET, PAUSED, ARCHIVED, UNRECOGNIZED |
Flight Status | The status of the ad sets. Can be one of APPROVED, ACTIVE, ARCHIVED, COMPLETED, PENDING_APPROVAL, READY, REJECTED |
Flight Cost Model | The Cost model used in the ad sets. Can be one of CPCL, CPC, CPM, UNSET |
Creative Name | The name of the ad |
Creative Status | The status of the ad. |
Creative Landing Page domain | The landing page of the ad |
Clickthrough URL | The URL that you are taken to when clicked on the ad |
Country | Results grouped by the country that they are targeted in |
Region | Results grouped by the region that they are targeted in |
DMA | Results grouped by the DMA they are targeted in |
Currency | Results grouped by the currency they are targeted in |
Cost Type | Same as Flight Cost Model |
Measures
The following measures are available for Spotify Ads
Measures | Description |
Impressions | The total number of ads served |
Spend | The total amount spent |
Clicks | The number of impressions in which your ad was clicked |
CTR | The percentage of ads that were clicked |
Ad Completes | The number of ads served that was played to the end |
Completion Rate | The percentage of ad served that was played to the end |
Errors | The number of times an error occurred |
Fetches | The number of times an ad is called from the ad server |
Frequency | The average number of times each person heard or viewed your ad |
Ads 50% played | The number of users for which the ad played to the midpoint of the ads total length |
Ads 25% played | The percentage of users who listened or viewed 25% of the ad |
Ads 75% played | The percentage of users who listened or viewed 75% of the ad |
Reach | The number of unique users who received your ad |
Render Ratio | The percentage of impressions in which a creative is actually displayed to the user |
Ad Starts | The number of times a user starts hearing/viewing your ad |
Conversion Rate | The percentage of users who listened to the artist after seeing or hearing an ad served by the campaign |
Intent Rate | The rate at which listeners indicated an intent to stream the artist again in the future |
New Listeners | The total number of users who listened to the artist for the first time in at least a month after seeing or hearing the ad |
New Listener Conversion Rate | The percentage of users who listened to the artist for the first time in at least a month after seeing or hearing the ad |
Streams per user | The average number of times each listener streamed the artist after seeing/hearing the ad |
Streams per new listener | The average number of times each new listener streamed the artist after seeing/hearing the ad |
Listeners | The number of users who listened to the artist after hearing/seeing an ad |
Data Freshness and reporting durations
Spotify Ads is a live data connector
Limitations
ReportGarden can only connect to Spotify Ads accounts that are using Spotify Ads Ad Studio, and can only pull in the data that is available in Spotify Ad Studio