What is Spotify?

Spotify is is one of the world's largest music streaming service providers. Spotify offers a self-serve advertising platform where the prices vary depending on demand for any slot. Brands have a few options for the types of ads they can feature on Spotify. Spotify offers audio, video, and display ads on its platform.

How do you link Spotify Ads accounts on ReportGarden?

In order to link your Spotify Ads accounts to ReportGarden, please follow the steps below

Navigate to ReportGarden -> Accounts.

Click on Link Account

Click on Spotify Ads

You will be redirected to Spotify Ads authentication screen. Enter your credentials, and give access to ReportGarden to read campaign performance data.

You will be redirected back to ReportGarden and the account will be visible in ReportGarden

Note:Please note that our Spotify Ads integration only pulls data from campaigns running on Ad Studio

Spotify Ads Metrics and Dimensions

Spotify Ads orders a wide variety of analytics, which are listed as below

Dimensions

The following dimensions are available for Spotify Ads

Dimension

Description

Time

Date - group by daily, weekly, monthly and yearly

Campaign

The ad campaigns setup in Spotify Ad Studio

Flight

The ad sets setup in the Spotify Ad Studio

Creative

The ad preview setup in the Spotify Ad Studio

Campaign Status

The status of the campaign. Can be one of ACTIVE, UNSET, PAUSED, ARCHIVED, UNRECOGNIZED

Flight Status

The status of the ad sets. Can be one of APPROVED, ACTIVE, ARCHIVED, COMPLETED, PENDING_APPROVAL, READY, REJECTED

Flight Cost Model

The Cost model used in the ad sets. Can be one of CPCL, CPC, CPM, UNSET

Creative Name

The name of the ad

Creative Status

The status of the ad.

Creative Landing Page domain

The landing page of the ad

Clickthrough URL

The URL that you are taken to when clicked on the ad

Country

Results grouped by the country that they are targeted in

Region

Results grouped by the region that they are targeted in

DMA

Results grouped by the DMA they are targeted in

Currency

Results grouped by the currency they are targeted in

Cost Type

Same as Flight Cost Model

Measures

The following measures are available for Spotify Ads

Measures

Description

Impressions

The total number of ads served

Spend

The total amount spent

Clicks

The number of impressions in which your ad was clicked

CTR

The percentage of ads that were clicked

Ad Completes

The number of ads served that was played to the end

Completion Rate

The percentage of ad served that was played to the end

Errors

The number of times an error occurred

Fetches

The number of times an ad is called from the ad server

Frequency

The average number of times each person heard or viewed your ad

Ads 50% played

The number of users for which the ad played to the midpoint of the ads total length

Ads 25% played

The percentage of users who listened or viewed 25% of the ad

Ads 75% played

The percentage of users who listened or viewed 75% of the ad

Reach

The number of unique users who received your ad

Render Ratio

The percentage of impressions in which a creative is actually displayed to the user

Ad Starts

The number of times a user starts hearing/viewing your ad

Conversion Rate

The percentage of users who listened to the artist after seeing or hearing an ad served by the campaign

Intent Rate

The rate at which listeners indicated an intent to stream the artist again in the future

New Listeners

The total number of users who listened to the artist for the first time in at least a month after seeing or hearing the ad

New Listener Conversion Rate

The percentage of users who listened to the artist for the first time in at least a month after seeing or hearing the ad

Streams per user

The average number of times each listener streamed the artist after seeing/hearing the ad

Streams per new listener

The average number of times each new listener streamed the artist after seeing/hearing the ad

Listeners

The number of users who listened to the artist after hearing/seeing an ad

Data Freshness and reporting durations

  • Spotify Ads is a live data connector

Limitations

  • ReportGarden can only connect to Spotify Ads accounts that are using Spotify Ads Ad Studio, and can only pull in the data that is available in Spotify Ad Studio

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